SOCIAL MEDIA
While I work across a wide range of services, my greatest area of expertise is in social media. Outside of the academic environment, I am an aspiring content creator. Since 2022, I have built my brand by collaborating and partnering with fashion companies on Instagram and TikTok. Here, I have included examples of my content that was reposted by the companies themselves as well as the post metrics.
Since 2022, I have been an ambassador for Kulani Kinis. This post was not sponsored; however, it did lead to a surge in engagement on my profile which ultimately led to me partnering with them for an Instagram story "try-on" campaign. I have also participated and won multiple social media content competitions that Kulani has hosted. I won vouchers to the shop and had a feature written about me for their page.
The Beach Club is another brand that I have consistently worked with over the years. I began shopping from them in 2021 and began working as an influencer with them in 2022. This post was reposted on The Beach Club's Instagram account and received a total of 1,053 likes. I thoroughly enjoy working with this brand because their community is very similar to my target audience; this has allowed me to build new connections and expand my social media presence.
This is a partnered post I did with The Beach Club in July 2022. I was promoting their new trucker hat launch. This goes to show that with the right vision, you can make anything possible. One might assume I was at the beach; however, I was not! This photo was taken in my hometown, Lexington, TN. It received a total of 717 likes and continuously increased engagement on my platform.
Erin Made is a small business based in Florida that I have repeatedly posted on my platforms. This post was reposted by Erin Made and received a staggering 2,466 likes. In this post, I was promoting their new reversible tote bags. This post increased my followers by 300 accounts and built my community of users.